Our Architectural Essentials accessories collection offers your customers a wide selection of accents that help provide a polished, custom appearance. From window and door trims to corners and decorative trims and finishes, Architectural Essentials features an integrated offering of accents in a variety of palettes and colors designed to fit with any of our Exterior Portfolio styles.
Our Architectural Essentials design tool allows you to have a conversation with your customer about these accessories, but in a highly visual, interactive way. Talk them through the various options – explain the nuances, benefits and styling of each. Have them pick a photo from the gallery and explain what was used on that particular house, always tying the conversation back to their personal style.
Smart Styles Color Selector takes the guesswork out of coordinating colors and palettes. With guidance and input from leading residential architects, we’ve combined colors to create the perfect portfolio of palettes, tones and colors. With Smart Styles Color Selector, it’s easier than ever to talk color and to help your customers make the exterior decisions with confidence.
So, where do you start? Ask your customer his/her favorite color. Then, choose Smart Styles, because chances are, we have a shade of that color to choose from with our Smart Styles tool. Describe the importance of developing a color palette for their home with complementary hues. And then let them play with the other color options so they can see first-hand how much variety is available at their design fingertips.
Seems simplistic, but first impressions matter. You can talk about first impressions and how important they are at work, when meeting new people, at events. Then talk about the importance of the first impression of their home within the neighborhood. For example:
Remember, this doesn’t have to be a literal conversation about details and features – it can include things like “I want my house to look inviting and warm from the outside,” for example.
Another great way to engage your customer is color. We all have colors we like, and you can use a customer’s color input to relate back to Exterior Portfolio’s suite of products to quickly identify possible color matches and preferences. For example:
Exterior Portfolio’s Smart Styles Color Selector allows you to help the customer start identifying colors they like to help them pick the palette for their home. These types of questions will help you get a feel of their personal color palette and using the color selector can help transition your conversation to exterior home products.
Give your customers a few websites as reference for inspiration before you meet with them – ask them to pull together examples of their current or aspirational home design style. Encourage them to take pictures, pull pages from their favorite catalogs or magazines. Invite them to go online for inspiration. Here are a few of our favorites:
Keep your presentation relatable and interactive. Involve customers in what you’re talking about by asking them questions as you go along. Take the time to identify your customers’ design style. For example, HGTV has an easy Style Finder Quiz your clients and prospects can take before or even during your presentation to make the conversation about exterior design and siding more personal and focused.
Transition from the quiz to talk about your customers design preference and the overall style of their home. Offer some of the basic architectural styles shown here and encourage homeowners to assess exterior design options for their house.